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CDP Venture Capital
Milano Software & Data

Shopfully

ShopFully is an Italian tech company leader in Drive-to-Store, that is the development of digital solutions aimed at generating traffic in physical stores.
Founded by Stefano Portu (CEO) and Alessandro Palmieri, entrepreneurs with a twenty-year background in the digital world, the company has the mission of making shopping in physical stores easier thanks to mobile. With an international DNA, it is a partner of more than 700 retailers and brands globally.
ShopFully develops its business solutions on two fundamental assets: on the one hand, as a shopping expert, it can count on the knowledge of consumer purchasing behavior. The soul of a tech company, on the other hand, has allowed it to develop a cutting-edge platform for optimizing the conversion from digital to physical stores and measuring visits, the only one in Italy with an accuracy validated by a third party. Born as a partner of physical retailers for the digitization of trade marketing tools, including the paper catalogue, today ShopFully responds to the need for effective drive-to-store solutions, also for the digital advertising world.
In Italy, ShopFully connects 30 millions of customers with 250 thousands stores around them, through its 3 marketplace (DoveConviene, PromoQui e VolantinoFacile) and its tech platform.

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