Babaco

Babaco Market offers a 100% made in Italy e-grocery service that combats food waste that originates from the field to the table.

In line with its mission to actively and concretely support the food supply chain, Babaco Market collaborates with more than 100 producers located throughout the country. The company is committed to recovering products with aesthetic imperfections and overproduction that struggle to find a commercial outlet through traditional distribution channels.

Babaco Market was established in May 2020 in response to two consumer needs that have accelerated due to the Covid-19 health emergency: the growth of online shopping services and the increased awareness of the importance of more sustainable consumption. In addition to aiming to offer a quality service adapted to the new market demands, the startup fits into the food distribution chain in a virtuous way, with the goal of actively combating food waste and activating an increasingly sustainable e-grocery service